Analyzed and interpreted cross-platform social media data from top CPG brands to uncover cultural trends and high-engagement themes. Developed a brand-aligned influencer partnership strategy and creative content roadmap rooted in relatability, authenticity, and audience resonance.

This assignment highlights critical thinking, brand storytelling, and trend analysis, while showcasing an ability to connect cultural moments to strategic content decisions. Using public engagement data and influencer evolution patterns, I identified what makes content stick - and how brands can humanize their message without losing edge.